chief behavioral officer, Maritz
Charlotte leads the company’s practice of behavioral science and innovation, through expert applications of social psychology and behavioral economics. In this effort, Charlotte is striving to forge the connection between academic theory and applied business practice, elevating the use of field research to better make sense of human behavior in the evolving marketplace. Incentive Magazine named Charlotte a Visionary and one of 2016’s 25 Most Influential in the Incentive Industry. In 2018, St. Louis Business Journal named Charlotte one of the city’s Most Influential Business Women.
Charlotte has led programs in consumer psychology, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting, and various marketing roles for General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s in Business Administration from Harvard Business School. Charlotte is obsessed with experiments, ever-curious about what “makes us work,” and a frequent contributor to PeopleScience.com.